Arpit Tiwari Editor

Pawan Kumar is a Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, India.

Rajesh Verma is a Professor of Strategy and Marketing at the Mittal School of Business, Lovely Professional University, India.

Arpit Tiwari is an Assistant Professor at the Mittal School of Business, Lovely Professional University, India.

Sumesh Dadwal is a Lecturer at London South Bank University, UK.