Bob Goldberg Author

Bob Goldberg is cofounder and CEO of Follow Your Heart sandwich bar, opened in 1970 in Canoga Park, California, where he developed Vegenaise. Follow Your Heart started as a seven-seat vegetarian food counter that needed an egg-free “mayo.” Vegenaise was born. Follow Your Heart continues to operate the original market and café but has grown the Vegenaise family into a $60-million business. Bob resides in the Santa Susana Mountains with his wife, Kathy.