Courtney Chrimes Editor

Courtney Chrimes is Lecturer of Digital Fashion Marketing in the Department of Materials, The University of Manchester, UK.

Rosy Boardman is Reader of Fashion Business in the Department of Materials, The University of Manchester, UK.

T C Melewar is Professor of Marketing and Strategy in the Business School, Middlesex University London, UK.

Charles Dennis is Professor of Digital Marketing in the Newcastle University Business School, Newcastle University, UK.