Elena Higueras-Castillo Editor

Francisco Liébana-Cabanillas holds the position of Full Professor at the University of Granada, Spain, with expertise in mobile and online banking, Internet consumer behavior, and digital marketing. In recognition of his scholarly contributions, he is included in Stanford University's top 2% of scientists' lists in 2021, 2022, 2023, and 2024.

Francisco Muñoz-Leiva holds the position of Full Professor at the University of Granada (Spain), with expertise in Internet consumer behavior, mobile and online banking, research methodologies, and more recently, consumer neuroscience. His significant scholarly contributions have resulted in his inclusion in Stanford University's top 2% of scientists listed for 2022, 2023, and 2024.

Juan Francisco Prados-Castillo holds the position of Permanent Lecturer in the Department of Marketing and Market Research at the University of Granada, Spain. His research and teaching endeavors concentrate on tourism, the digital economy, and emerging technologies, with the objective of enhancing business efficiency and evaluating consumer impact.

Elena Higueras-Castillo holds the position of Assistant Lecturer in the Department of Marketing and Market Research at the University of Granada (Spain). Her area of specialization is digital marketing. Her primary research focuses on the adoption of environmentally friendly technologies and mobile and online banking services.