
Consumer Decision-Making, Analytics and AI
7 authors - Hardback
£139.50 was £155.00
Andrew Smith (Chair of Consumer Behaviour and Analytics) is Founding Director of the transdisciplinary N/LAB at Nottingham University Business School.
Evgeniya Lukinova is Assistant Professor in Behavioural Analytics at University of Nottingham.
John Harvey is Associate Professor based in N/LAB at University of Nottingham.
Gavin Smith is Associate Professor at The University of Nottingham, where he is the data science lead within the N/LAB.
Roberto Mansilla Lobos is Assistant Professor of Social Data Science at the N/LAB at University of Nottingham.
James Goulding is chair of Data Science at the University of Nottingham and Director of N/LAB, a centre of excellence in Business AI and Analytics.
Georgiana Nica-Avram is Assistant Professor in Business Analytics.