Hans Ruediger Kaufmann Editor & Author

Exploring the Power of Electronic Word-of-Mouth in the Services Industry

2 contributors - Hardback

£289.00

Encouraging Participative Consumerism Through Evolutionary Digital Marketing

2 authors - Hardback

£168.00

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

2 contributors - Hardback

£223.00

Handbook of Research on Consumerism in Business and Marketing

2 contributors - Hardback

£397.00

Handbook of Research on Managing and Influencing Consumer Behavior

Hans Ruediger Kaufmann - Hardback

£386.00

Consumption Culture in Europe

5 contributors - Hardback

£180.00