James U McNeal Author

Dr Kara Chan is Associate Professor at the Department of Communication Studies, Hong Kong Baptist University. She teaches advertising creativity, advertising and social communication, and communication research methods. She worked in the advertising and public relations profession and as a statistician for the Hong Kong Government before she joined the University. Her research areas are about Hong Kong and China's mass communication, advertising and environmental studies. She has published over twenty articles on advertising and consumer behavior in Hong Kong and China. She was a Fulbright Scholar at Bradley University, Illinois for 1999 to 2000. Prof. James U. McNeal is Visiting Professor at Guanghua School of Management, Peking University, China where he teaches a course in children consumer behavior. He has studied children's consumer behavior for over 35 years. He is author of over 50 articles on the subject, and three books: Children as Consumers: Insights and Implications (Lexington, 1987); Kids as Customers: A Handbook of Marketing to Children (Lexington, 1992); and The Kids Market: Myths and Realities (Paramount Market Publishers, 1999). He is a consultant to a wide range of producers and retailers that target children and their families in the U.S. and worldwide, and also advises a number of not-for-profit organizations that are interested in children.