Jessica R Braunstein-Minkove Editor

Jessica R. Braunstein-Minkove is a Professor in the Department of Kinesiology at Towson University, USA. She holds a Ph.D. in Sport Management, a master’s in Exercise and Sport Sciences (Sport Management), and a bachelor’s in Commercial Recreation from the University of Florida. Dr. Braunstein-Minkove’s teaching and research within sport marketing center on consumer behavior, sport branding, and brand management.

Gashaw Abeza is an Associate Professor of Sport Management in the Department of Kinesiology at Towson University, USA. His research focuses on marketing communication, particularly digital media within the sport context. His work covers key sport marketing communication topics, including branding, sponsorship, relationship marketing, ambush marketing, and endorsement.