
Advances in National Brand and Private Label Marketing
3 contributors - Hardback
£149.99
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Juan Carlos Gázquez-Abad is Professor of Marketing at the University of Almería, Spain.
José Luis Ruiz-Real is Associate Professor of Marketing at the University of Almería,
Nicoletta Occiochupo is Senior Lecturer in Marketing and Operations Management at Oxford Brookes Business School, Oxford Brookes University, UK.