Kristiaan Helsen Editor & Author

Masaaki Kotabe, PhD, is a Professor of Marketing and International Business at the Shidler College of Business at University of Hawaii at Manoa. He has taught international marketing and global sourcing strategy at the undergraduate and MBA levels, as well as theories of international business at the PhD level. He is the author of Global Sourcing Strategy: R&D, Manufacturing, Marketing Interfaces, Japanese Distrubution System, and other business books.

Kristiaan Helsen, PhD, is an Associate Professor of Marketing at the Hong Kong University of Science and Technology. His research is focused on promotional strategy, competitive strategy, and hazard rate modeling.