Kristina Bäckström Editor

Kristina Bäckström is a Senior Lecturer at the Department of Service Studies & Centre for Retail Research, Lund University.

Carys Egan-Wyer is a Senior Lecturer at the Department of Business Administration & Centre for Retail Research, Lund University.

Emma Samsioe is an Associate Senior Lecturer at the Department of Service Studies & Centre for Retail Research, Lund University.