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Lerzan Aksoy Editor & Author

David Bejou, Timothy Keiningham, Lerzan Aksoy

The Wallet Allocation Rule cover

The Wallet Allocation Rule

4 authors - Hardback

£15.99

Profit Maximization Through Customer Relationship Marketing cover

Profit Maximization Through Customer Relationship Marketing

3 contributors - Hardback

£145.00

Customer Lifetime Value cover

Customer Lifetime Value

3 contributors - Paperback

£45.99

Customer Lifetime Value cover

Customer Lifetime Value

3 contributors - Paperback

£44.99

Profit Maximization Through Customer Relationship Marketing cover

Profit Maximization Through Customer Relationship Marketing

3 contributors - Paperback

£52.99

Customer Lifetime Value cover

Customer Lifetime Value

3 contributors - Hardback

£140.00

Loyalty Myths cover

Loyalty Myths

4 authors - Hardback

£18.99

Customer Lifetime Value cover

Customer Lifetime Value

3 contributors - Hardback

£135.00