Liam D'Arcy Author & Illustrator

Liam D'Arcy posts regularly on social media at The Wine Wally, showing people how he shops for wine in the supermarket, how he teaches himself about different grapes, and how he decides what to spend on a bottle. He is self-taught, down-to-earth and increasingly in demand from wine supplies and supermarkets seeking to better understand how to grow their market beyond wine aficionados. In 2025 he was nominated for a Rising Start Content Creator award at Fortnum & Mason. He currently has 144k followers on Instagram and 31k followers on TikTok.