
Strategische Wahrheiten
3 contributors - Paperback
£69.99
André Haller is professor for Marketing, Communication Management, and Digital Marketing at the University of Applied Sciences Kufstein Tyrol (Austria). His research interests are: digital campaigns, political communication, and scandal and crisis communication.
Hendrik Michael is a research assistant at the Institute of Communication Studies at the University of Bamberg (Germany). His research focus is on theories of journalism, transformations of media genres, and journalistic storytelling.
Lucas Seeber is a research assistant at the Institute of Communication Studies at the University of Bamberg (Germany). His research focus is on strategic and political communication, digital transformation, and campaign communication.