Małgorzata Twardzik Editor

Piotr Pietrzak, PhD is an Assistant Professor at the Management Institute, Warsaw University of Life Sciences (SGGW), Poland. He holds a PhD in Economics, and his research is situated within the field of management and quality sciences. His scholarly interests focus on higher education management, university performance and efficiency, strategic management, sustainability in higher education, digital transformation, digital trust, managerial decision-making, and the application of advanced quantitative methods in organizational research.

Małgorzata Twardzik holds the position of the Head of the Department of Consumer Behavior Research at the Institute of Management at the Warsaw School of Economics. Her research interests focus on consumer attitudes, consumption patterns, rational and irrational behavior, consumer purchasing decisions and choices, sustainable consumption, and consumer social responsibility.

Kuanchin Chen is a Professor of computer information systems, director of the Center for Business Analytics, and John W. Snyder fellow at Western Michigan University. He has over twenty-five years of experience in research, teaching, and consulting. His research interests include data analytics, artificial intelligence, social networking, privacy & and security, online behavioral issues, and human behavior related to technology.