Marzanna K Witek-Hajduk Editor

Marzanna K. Witek-Hajduk is a Full Professor at the SGH Warsaw School of Economics, Poland, chair of the International Business Department, and Deputy Dean of the Doctoral School at the SGH Warsaw School of Economics. Her research interest focuses on international business, marketing, and branding, including Internet-based and Internet-enabled internalization.

Anna Grudecka, PhD, is an Assistant Professor at the SGH Warsaw School of Economics, Poland, at the Department of International Business. Her research focuses on brand management on the international market, consumer behaviour and international business.