Mat Watson Author

Mat Watson has been a motoring journalist for nearly 25 years, but his journey here took some unexpected turns. After earning a chemistry degree at the University of Edinburgh, Mat trained as a chartered accountant at PwC from 1995 to 1998. Realising numbers weren’t for him, he pursued journalism, completing a course in 1999 before kickstarting his career at the Southend Evening Echo in 2000. In 2001, he joined Dennis Publishing, where he began writing for Auto Express. Mat quickly rose through the ranks, eventually presenting video reviews for autoexpress.co.uk and carbuyer.co.uk. As head of motoring videos at Dennis, he helped grow their digital presence to 800,000 followers and over 250 million views online. In 2016, Mat joined Carwow to launch their YouTube channel, which he’s transformed into one of the world’s most followed car accounts. The main channel boasts over 10 million subscribers and over 4.3 billion views, complemented by localised versions in multiple languages, reaching an additional 4.3 million subscribers globally. As Carwow’s Chief Content Officer, Mat also oversees editorial content across their websites and magazines, including Auto Express and Evo. Mat’s expertise extends beyond digital platforms, having written for TheSunday Times, Daily Mail, Sun, and Daily Telegraph, and appearing as an expert and host on BBC and ITV programs, including ITV4's motoring show I Want That Car in 2013. In addition to Carwow, Mat has built a significant personal following across YouTube, Instagram, Facebook, TikTok, and Twitter, with a combined audience of over 3.8 million. Today, he’s regarded as one of the world’s most trusted and popular motoring journalists.