Michael Gibbert, Professor of Marketing, University of Lugano, Italy
Product Re-Categorization
2 authors - Paperback
£49.70
Using Paired Constraints to Solve The Innovation Problem
2 authors - Hardback
£89.99
The Sustainability Grand Challenge
3 contributors - Hardback
£171.99
Combining Case Study Designs for Theory Building
3 authors - Hardback
£73.00
3 authors - Paperback
£24.00
3 contributors - Paperback
£43.99
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