Müge Klein Editor

Ela Sibel Bayrak Meydanoğlu is a Professor at the Turkish-German University. She studied in Istanbul and completed her doctorate in Lüneburg. Her research focuses on digital transformation and innovation management.

Rıza Öztürk is a Professor and Dean at Bielefeld University of Applied Sciences. He studied in Bielefeld, where he also earned his doctorate. His research interests include econometric models, mobile marketing, and ethnomarketing.

Dilek Zamantili Nayir is a Professor at the Turkish-German University. She studied in Istanbul and obtained her doctorate there. Her main areas of research are international and intercultural management.

Müge Klein is a Professor at the Turkish-German University. She studied in Vienna and completed her doctorate in Karlsruhe. Her research focuses on digital transformation and QR code marketing.