Marketing Accountability for Marketing and Non-Marketing Outcomes 3 contributors - Hardback £94.99 Find out more
Toward a Better Understanding of the Role of Value in Markets and Marketing 3 contributors - Hardback £98.99 Find out more
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference 2 contributors - Paperback £89.99 Find out more
Customer Relationship Marketing: Theoretical And Managerial Perspectives 2 authors - Paperback £55.00 Find out more
