
Advances in National Brand and Private Label Marketing
3 contributors - Hardback
£149.99
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Juan Carlos Gázquez-Abad is Professor of Marketing at the University of Almería, Spain.
Nicoletta Occhiocupo is Senior Lecturer in Marketing and Operations Management at Oxford Brookes Business School, Oxford Brookes University, UK.
José Luis Ruiz-Real is Associate Professor of Marketing at the University of Almería.