Olivia Petit Author

Olivia Petit is an Associate Professor at KEDGE Business School. She earned her PhD at Aix-Marseille University, France, and her thesis received the Nestlé Foundation and EMAC McKinsey Marketing Dissertation Awards. HHer research focuses on consumer neuroscience, sensory and digital marketing. She investigates consumer embodiment in avatars and its impact on wellbeing, in research supported by the French National Research Agency (ANR) through the METAVETRE project (ANR-23-CE26-0015). Carlos Velasco is a Professor at BI Norwegian Business School and co-founder of the Centre for Multisensory Marketing. Carlos received his D.Phil. in Experimental Psychology from Oxford University, after which he worked in a number of postdoctoral and consulting projects in Europe, Asia, and North and South America. His work is situated at the intersection between Psychology, Marketing, and Human-Computer Interaction. For more information, visit https://carlosvelasco.info/