Paul Walters Author

Paul Walters is Programme Leader for BSc (Hons) Business Management with Sport and Lecturer in Management (Sports) at the University of Salford Business School, UK. He is the co-author of the first three editions of Events Management: Principles and Practice (Sage) and also serves on the Editorial Review Board for the International Journal of Esports Research. He has over 25 years of practical experience in event management across music festivals, international sport events, exhibitions and sponsorship, and he hosts the podcast for theInternational Institute of Live Events.