Pooja Khanna Editor

Pawan Kumar is Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India.

Sumesh S. Dadwal is Lecturer with Northumbria London Campus and Visiting Lecturer at University of West London and the University of Plymouth (London), UK.

Pooja Khanna is Associate Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India.

Rajesh Verma is Professor of Strategy at the Mittal School of Business, Lovely Professional University, India.

Gordon Bowen is Associate Professor at Anglia Ruskin University, UK.