The Creative Act
Rick Rubin - Hardback
Bill Adler was Def Jam’s founding publicist where he promoted the careers of hip-hop legends Run-DMC, the Beastie Boys, Public Enemy, LL Cool J, 3rd Bass, and Slick Rick, among others. Dan Charnas is the author of The Big Payback: The History of the Business of Hip-Hop. Rick Rubin and Russell Simmons cofounded Def Jam Recordings in 1984. Simmons has since expanded the Def Jam brand into movies, television, books, theater, and the Internet. Rubin has since established himself as one of the most prolific and successful producers of popular music. Lyor Cohen, chairman of Def Jam for the decade ending in 2003, is now CEO of the Warner Music Group. Kevin Liles, president of Def Jam from 1999-2003, is now president and CEO of Def Jam Enterprises and founder, KWL Enterprises. Kelefa Sanneh, a pop music critic for the New York Times from 2000 through 2008, is now a culture writer for The New Yorker. Cey Adams is a hip-hop graphic artist whose career has taken him from bombing (or spray-painting) subway trains to designing album covers, stage backdrops, sportswear, and indelible logos. He was the founding creative director of Def Jam. His other clients include Bad Boy Records, Roca Wear, Adidas, Burton Snowboards, Coca-Cola, Moët & Chandon, Comedy Central, HBO, and Warner Brothers.