Robert Bowen Author & Editor

Victoria Wells is Professor at the University of York, UK. Victoria’s research focuses on pub consumer behaviour. She has examined consumer cooperative pubs, pub locations and pub crawling as well as no and low alcohol products. She shares her pub thoughts on x @ProfessorPubUK and Bluesky @professorpub.bsky.social

Nadine Waehning, Senior Lecturer in Marketing at the University of York, has published in International Journal of Hospitality Management, Regional Studies, and Marketing Letters. She has led funded projects and joined the International Beeronomics Society Board in 2025. Her research explores hospitality, craft industries and consumer behaviour in no/low-alcohol; follow @nolowproject.

Robert Bowen is Senior Lecturer in International Entrepreneurship at Cardiff University, with a specialisation on rural enterprise, sustainable growth, and food and drink SMEs, having published in a range of international journals, and presented his research at the Welsh Parliament, House of Lords, and European Commission.