Sandy Coffman Author

Sandy Coffman is president and owner of Programming for Profit in Bradenton, Florida. She has more than 30 years' experience in professional programming and staff training for health clubs and recreational facilities. Coffman was part owner, program director, and staff trainer for three multipurpose facilities in Milwaukee, Wisconsin, for 11 years. She now consults, trains, and gives motivational and educational presentations for businesses and corporations worldwide.

Coffman is a contributing writer to many trade publications and a guest lecturer at several state universities. She is a provider of continuing education credits for the American Council on Exercise, the Aerobics and Fitness Association of America, and the Senior Fitness Association. She is on the faculty of the International Council on Active Aging and works extensively to promote fitness among older adults.

Specializing in customer service, communication skills, retention, programming, niche marketing, and staff evaluations, Coffman's client list—in addition to for-profit fitness clubs—includes the United States Tennis Association (USTA) where she serves as a consultant for the Welcome Back to Tennis program, a multitude of YMCAs and YWCAs, and several city park and recreational departments.

Coffman is a featured national and international speaker and was voted the International Health, Racquet and Sportsclub Association's Top Convention Speaker in content and presentation. She has received awards for her presentations at the European Bodylife Conference, the Canadian Can-Fit-Pro Conference, and the Italian Fitness Federation.