Sarvjeet Kaur Chatrath Editor

Jyoti Verma, PhD is an Associate Professor in the Chitkara Business School at Chitkara University. Punjab, India. She has more than 30 research papers in various journals and conferences at the national and international levels, many book chapters, and three books to her credit. Her core expertise is in the areas of service quality, blockchain, and behavioral finance.

Reena Malik, PhD is an Assistant Professor in the Chitkara Business School at Chitkara University, Punjab, India with more than ten years of teaching experience. She has authored five books, edited three books, published various research papers and book chapters, and holds four copyrights and two patents. Her research focuses on consumer behavior, brand management, and customer satisfaction.

Sarvjeet Kaur Chatrath, PhD is an Assistant Professor at the Canberra Business School, Faculty of Business, Government and Law, University of Canberra, Australia, with more than 25 years of extensive and diverse work experience in academia and industry. Her research is internationally recognized through her publications in leading journals and a track-record of success in obtaining and completing competitively funded research projects. Her research focuses on leadership, management, social and gender psychology, behavioral change, social marketing, and service technology.

Gagandeep, PhD is an Associate Professor in the Chitkara School of Business at Chitkara University, Punjab, India. With a strong background in marketing and a track record of publications in reputable journals, his expertise spans research methodology, marketing research, and strategic management. His involvement in faculty development programs, mentoring of students, and contributions to various webinars and conferences underscore his commitment to the academic community.