Soomal Murtaza Author

Cherniece J. Plume is a Course Director (Curriculum Lead) for Business Management and Entrepreneurship at the London College of Contemporary Arts. She was a former Course Director and Lecturer in Digital Marketing at Coventry University, UK.

Haoye Sun is a former Lecturer in Marketing at Coventry University, UK. She now works as a Data Analyst for Trivago.

Soomal Murtaza is a Software Engineer with a keen interest in Digital Marketing and Data Analytics.