Véronique Pauwels-Delassus Author

Lia Zarantonello (PhD) is Professor of Marketing at University of Roehampton, UK. Her previous appointments include IÉSEG School of Management, France, and Bocconi University, Italy. She was also visiting scholar at Columbia Business School, USA.

Véronique Pauwels-Delassus (PhD) is Associate Professor of Marketing and Academic Director of the MSc in Digital Marketing and CRM at IÉSEG School of Management (LEM-CNRS), part of the Catholic University of Lille in France. Prior to entering the academic world, Dr Pauwels-Delassus was the marketing director for an international food company.