Yanqing Duan Editor

Sanaz Vatankhah is a Senior Lecturer in Business Management and Strategy, and the Deputy Director of Business and Management Research (BMRI) at the University of Bedfordshire. Her research interests focus on sustainable business models, ethical AI implementation, and empowering women-led entrepreneurship. She leads internationally funded projects and has published extensively in leading journals, including Journal of Business Research, Tourism Management, Journal of Applied Health Psychology, and The Service Industries Journal.

Yanqing Duan is a Professor of Information Systems and Director of Business and Management Research Institute at the University of Bedfordshire Business School. Her research interests include the use of emerging ICTs, especially AI, and their impact on organisational performance, innovation, decision making, and knowledge transfer. She has over 250 refereed publications in journals, book chapters, and conference proceedings.

Roya Rahimi is a Professor of Marketing and Leisure Management at the University of Wolverhampton and a Senior Fellow of the Higher Education Academy. She leads major research and industry-facing initiatives, contributes to multiple international academic networks, and serves on several journal editorial boards, advancing scholarship and professional practice across marketing, tourism, and digital transformation. Her portfolio includes steering high-profile sector collaborations, shaping research capacity, and driving impactful, interdisciplinary projects within the UK and internationally.