Lateral Thinking

A Textbook of Creativity

Edward de Bono author

Format:Paperback

Publisher:Penguin Books Ltd

Published:25th Aug '16

£10.99

Available for immediate dispatch.

Lateral Thinking cover

Shows how to stimulate the mind in new and exciting ways. This is about freeing up your imagination.

THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono

In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then?
Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.

Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.

If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are. Sir Richard Branson

ISBN: 9780241257548

Dimensions: 198mm x 130mm x 16mm

Weight: 195g

272 pages