Marketing

O C Ferrell author William Pride author

Format:Paperback

Publisher:Cengage Learning, Inc

Published:14th Jan '19

Currently unavailable, and unfortunately no date known when it will be back

Marketing cover

Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. This edition also expands coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. An eBook lets you highlight terms and includes embedded Concept Check quizzes to assess understanding of key concepts. You have convenient mobile access to assignments, digital flashcards, company videos, an interactive marketing plan, practice exams and activities as a marketer.

ISBN: 9780357033791

Dimensions: 277mm x 217mm x 26mm

Weight: 1542g

720 pages

20th edition