Crunch

A cultural history of the nation's favourite snack

'It's a triumph.'
Nigella Lawson

'An absolute tour de force .

Featuring crisp collectors, potato growers, flavour wizards and more, CRUNCH is a moreish read spanning 150 years of crisp history.

'It's a triumph.'
Nigella Lawson

'An absolute tour de force . . . I devoured it until the very last crumb and then licked the packet.'
Felicity Cloake

We are a nation of crisp obsessives. Squashed into sandwiches on our lunch breaks and torn-open as centrepieces on pub tables, we buy tens of millions of packets every single day. But how did the humble potato snack become a national dish?

CRUNCH is a love letter to the salty siren. It traces their evolution from the simplicity of salt sachets in the early 20th century, to 80s childhood favourites such as Hula Hoops, to the popularity of 'hand-cooked' gourmet flavours today.

Featuring crisp collectors, potato growers, flavour wizards and more, CRUNCH is a moreish read spanning 150 years of crisp history.