Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

The Obesity Challenge

Rajeev Batra author Victor J Strecher author Punam Anand Keller author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:15th Feb '11

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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge cover

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

ISBN: 9780765627179

Dimensions: unknown

Weight: 910g

406 pages