An Introduction to Global Media for the Twenty-First Century

Ole J Mjøs author

Format:Hardback

Publisher:Bloomsbury Publishing PLC

Published:29th Dec '22

Currently unavailable, and unfortunately no date known when it will be back

An Introduction to Global Media for the Twenty-First Century cover

A student-friendly book that assesses how the global media landscape is being transformed by trends such as marketization, conglomeration, digital convergence, personalization and competition.

An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments.

Tracing, first, the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book.

The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context.

With this book, Ole J. Mjøs makes a vital contribution to global media studies, by drawing attention to continuity as well as change in the rise of digital platforms and social media. His judicious use of case studies and breadth of scholarship make it clear that we need to apprehend the recent past in global media scholarship in order to better understand current trends. * Terry Flew, Professor of Digital Communication and Culture, The University of Sydney, Australia, and author of Understanding Global Media (Bloomsbury, 2018) *
This rigorous, illuminating book both traces the historical development of the international and global media landscape, as well as helps us to make sense of this development by discussing key theoretical traditions. Ole J. Mjøs' accessible writing style and impressive knowledge of the field make this an indispensable guide for anyone interested in global media. * Thomas Poell, Professor of Data, Culture & Institutions, University of Amsterdam, the Netherlands, and co-author of The Platform Society (2018) and Platforms and Cultural Production (2021) *
This richly detailed text on global media in the digital age by Ole J. Mjøs, with its compelling case studies, is an extremely useful aid for undergraduate and postgraduate students as well as researchers. Highly recommended. * Daya Thussu, Professor of International Communication, Hong Kong Baptist University, and author of International Communication: Continuity and Change (3rd edition 2019). *

ISBN: 9781350348714

Dimensions: 236mm x 164mm x 22mm

Weight: 540g

272 pages