Fashioning the Asian Century
Sustainability, Aesthetics, and Popular Culture in the New Millennium
Format:Hardback
Publisher:Bloomsbury Publishing PLC
Publishing:23rd Jul '26
£75.00
This title is due to be published on 23rd July, and will be despatched as soon as possible.
This volume explores fashion from a Pan-Asian context, exploring the impact of 25 years of political, economic, demographic, and cultural soft power change.
If the 21st century can be described as the Asian century, what does this Pan-Asian ascendency mean for fashion? Fashioning the Asian Century offers various compelling perspectives on this fascinating and urgent question.
Exploring the influence of Asian fashion both within and beyond China, India, Japan, Korea and Thailand, this collection of essays is written by contributors from across the globe. Fashioning the Asian Century covers an exciting range of topics from the work of Asia’s fashion designers to fashion shows and fashion weeks that take Asia as their stage, as well as from consumer behaviour and popular cultural trends across Asia to sustainability and greenwashing in Asian fashion.
Together, these diverse perspectives address, interrogate, unpack and celebrate Asia’s ever-growing significance – from creation to consumption – as a center for fashion in the 21st-century.
Academics and practitioners will enjoy the provocations in Fashioning the Asian Century a fascinating Pan-Asian review of past, present and future fashion. From an author team representing diverse disciplines and cultural perspectives, it invites us to reconsider understandings of dress and fashion, of production and consumption, of tradition and modernity. -- Natascha Radclyffe-Thomas, Ravensbourne University London, UK
Deftly weaves together sustainability, media, aesthetics, popular culture, and cultural heritage to place Asia firmly at the center of global fashion conversations. From hanfu, kimono, and boro to K-drama/pop and Indian slow fashion, its chapters reveal the richness and diversity of Asian fashion in the 21st century. This volume is essential reading for scholars, students, and practitioners seeking bold new perspectives on fashion’s global future. * Minjee Kim, CEO, Fashion History Consulting, Inc., USA *
Makes a compelling case that Asia’s expanding cultural soft power is shaping 21st century fashion. Drawing on multidisciplinary scholarship, this volume charts how Asian innovations in sustainability, aesthetics, and popular culture are reconfiguring the global fashion landscape. A timely, critical, and essential guide to fashion’s evolving world order. * Jason Wang, Toronto Metropolitan University, Canada *
This insightful book illuminates how traditional Asian textiles and garments are being creatively reimagined through sustainability, digital innovation, and cultural nationalism, forging a dynamic dialogue between heritage and modernity. It offers a compelling and panoramic view of Asian fashion’s evolving role in shaping global aesthetics and identities, revealing a rich interplay of tradition, technology, and transnational exchange that defines the 21st-century cultural landscape. * Peng Liu, Macau University of Science & Technology, Macau *
ISBN: 9781350460850
Dimensions: unknown
Weight: unknown
248 pages