Mediated Cultures, Political Discourses, and the Celebrity
Perspectives from India
Swapna Gopinath editor Rutuja Deshmukh editor Ramna Walia editor
Format:Hardback
Publisher:Bloomsbury Publishing PLC
Publishing:10th Dec '26
£85.00
This title is due to be published on 10th December, and will be despatched as soon as possible.

Explores the political and ideological contexts of celebrity in contemporary Indian film, from Bollywood to Tamil cinema.
Bringing together scholars from a range of disciplines, this book explores the political contexts of celebrity in contemporary India. The book charts the changing ideological contexts of celebrities in the public sphere and the complex interplay of patronage, security and activism that Indian stars must navigate. Chapters explore mainstream Hindi film and the Bollywood system as well as marginalised and regional cinemas, from Dalit and Adivasi identities to regional Tamil and Malayalam film. Together the chapters in this volume offer new perspectives on global celebrity studies from the point of view of one of the largest and most dynamic film industries in the world.
‘This timely and theoretically ambitious volume makes a compelling case for celebrity culture as fertile ground for understanding contemporary Indian politics. Bringing together scholars with expertise in varied linguistic and cultural regions, it moves deftly across media forms and technologies to show how stardom mediates caste, gender, nationalism, and digital publics in ways few other cultural forms can match.’ * Aswin Punathambekar, University of Pennsylvania, USA *
‘A timely and theoretically sophisticated collection, this volume offers a compelling account of celebrity, nationalism, and digital media in contemporary India. Rich in conceptual insight and regional case studies, it makes an important contribution to celebrity studies and will be indispensable for scholars of media, politics, and South Asia.’ * Ishita Tiwari, Concordia University, Canada *
'Indian politics is witnessing the politicization of the screen celebrities and celebritization of politicians on a hitherto unprecedented scale. The evidence presented here suggests that the evolving story is no longer limited to specific individuals, entertainment industries or forms. This collection is a reminder that Film and Media Studies have much to say about politics in our time.' * SV Srinivas, Azim Premji University, India *
ISBN: 9781350466203
Dimensions: unknown
Weight: unknown
218 pages