Strategic International Marketing

I think the book is needed as it would appeal not only to marketing students but strategic students.  -- Dr Mark Ojeme * Desk research *
The proposal maps very well to the content of the International Marketing (IM) Course I teach. I also think the diagnostic tools for instructors and to be applied via group projects would be very useful and set this book apart from others. 

If written well I would use it as my main textbook. The writing and actually delivering the proposal will be critical for the book’s success.

-- Aysegül Özsomer

I think it has a lot of features other textbooks would have too, which is not bad at all, as it is a structure that has proven successful and is learnt by now. In certain chapters it goes beyond what you would find in a conventional IM textbook, which is commendable (e.g. competition, international pricing, etc.)

-- Barbara Stöttinger

This book seems quite comprehensive and does cover several current topics. It closely maps onto my course content (international market analysis), although I don’t think I can cover nearly as many topics over the course of a semester.

-- Chun Zhang

There is definitely a gap, especially texts that use more examples of companies and contexts other than Europe or the US – Australasia and Oceania. The proposal is very closely aligned and contains a good coverage of this interdiscipline. 

Strengths:

1.Wide scope of its coverage

2.Potential Covid-19 relevancy and timing of its publication

3. Authors have a high status as researchers in this field.

-- Dr. Andrea Insch
There are many international marketing textbooks on the market and in order to find a room in the marketplace for this book, I think the strategic focus is key. This is what could differentiate this text.  -- Alexander Josiassen
In this new era where businesses suddenly need to explore new national markets, suppliers and partnerships, this book is particularly timely. Strategic International Marketing is comprehensive, and ought to be welcomed everywhere. -- Paul W. Beamish
This new book is a most welcome addition and valuable resource for scholars and practitioners of international marketing. The author team, all experienced academics, has produced innovative content, rich in insights, company illustrations, and practical tools. I really like the extensive list of short cases, and the set of diagnostic tools, especially instructive for practitioners. A must read for any international marketing enthusiast! -- S. Tamer Cavusgil
Authoritative, comprehensive, and practical - this book brings together the combined 100+ years of the authors′ studying and practicing international marketing with a true strategic focus and useful application tools. A must read for anyone who wants to be successful in international marketing. -- Neil A. Morgan
This comprehensive text offers a sophisticated yet accessible framework for mastering the complexities of global trade in an increasingly volatile business landscape. By integrating cutting-edge research with pragmatic diagnostic tools and real-world cases, it provides professors with a robust teaching resource and students with a clear, stepwise path to strategic proficiency. It is an essential foundation for any international marketing curriculum seeking to develop the next generation of proactive, globally minded leaders. -- Robert W. Palmatier
This book is a comprehensive and authoritative repository of critical components that collectively embody international marketing, authored by accomplished scholars with decades of experience in the field. Its refreshing and up-to-date treatment of various topics offers a unique contribution and uplifts the discipline. -- Saeed Samiee