Retail Racism

This book explores the everyday shopping experiences of Black and Brown consumers, highlighting systemic racism in retail environments. Retail Racism encourages readers to engage in meaningful discussions.

In Retail Racism, Michelle Dunlap sheds light on the everyday experiences of Black and Brown individuals as they navigate the complexities of shopping in America. Drawing from 19 in-depth interviews with consumers nationwide, the author highlights the racial dynamics that often shape their encounters in retail spaces. This work not only documents individual stories but also fosters a larger conversation about the systemic issues that affect minority consumers, encouraging readers to reflect on their own experiences and the broader societal implications of retail practices.

The book delves into the media portrayal of incidents involving racial discrimination, where videos capturing the indignities faced by Black and Brown shoppers frequently make headlines but quickly fade from public attention. Dunlap emphasizes that these experiences are not isolated incidents but rather part of a pervasive pattern that impacts the daily lives of many. By providing a platform for these voices, Retail Racism seeks to empower readers to confront and challenge the racialized treatment of consumers, advocating for change in both retail environments and society at large.

Ultimately, Retail Racism is about more than just shopping; it addresses the fundamental aspects of humane living in America. It explores the survival strategies employed by marginalized communities and encourages a critical examination of the inequities present in the marketplace. Additionally, a portion of the author’s proceeds goes to The Florida Education Fund, supporting educational opportunities for those in need.