The Tunnel

• Print and digital publicity targeting the New Yorker, Harper’s, Paris Review, NPR, New York Times, Bookforum, New York Review of Books, London Review of Books, LARB, Literary Hub

• Campaign emphasizing Dalkey Archive Essentials series

• New introduction from recognized writer

• Marketing highlighting author’s past praise

• Targeted bookseller mailing

• Promotion/outreach to university English and comparative literature departments, Washington University in St. Louis

• Virtual and in-person events centered on book’s importance, author’s legacy

• Promotion on publisher’s website and social media; promotion via e-newsletters to booksellers, reviewers

Thirty years in the making, William Gass's second novel first appeared on the literary scene in 1995, at which time it was promptly hailed as an indisputable masterpiece. The story of a middle aged professor who, upon completion of his massive historical study, "Guilt and Innocence in Hitler's Germany," finds himself writing a novel about his own life instead of the introduction to his magnum opus. The Tunnel meditates on history, hatred, unhappiness, and, above all, language.