The Bad Bunny Enigma

Reading each chapter is to see Puerto Rico through one of the rhythms that has captivated and challenged more than one generation. You are invited to see its slang through the eyes of Boricuas, and from the perspective of a Latin America absorbed in the Bad Bunny effect. It’s a walk to be captivated by our identities that are manifested in his music. It is to find how Bad Bunny denounces and expresses what he sees and experiences in the archipelago, and how other people perceive him. It is history, community and academia, dancing to our realities, al ritmo del reguetón. -- Yarimar Rosa-Rodríguez, University of Puerto Rico
This collection of essays examines from a multidisciplinary perspective the inherent complexities surrounding Bad Bunny as an unparalleled global phenomenon. Through deep analysis and anchored in a variety of theoretical frameworks, the book questions, contextualizes, and problematizes Bad Bunny as an enigmatic figure. It delves into the creative choices and political postures manifested throughout his career to provide a profound interpretation of Bad Bunny's artistic expression, contemporary audiences, and the music industry. -- Noraliz Ruiz, Independent Ethnomusicologist