This is a special Signed & Dedicated Bookplate Edition, and has limited quantity available

All Consuming Signed & Dedicated Bookplate Edition

Why We Eat The Way We Eat Now

Ruby Tandoh author

Format:Hardback

Publisher:Profile Books Ltd

Publishing:4th Sep '25

£18.99

Only available to order until 4th September 2025, and will dispatch around :dispatched.

This hardback is available in another edition too:

All Consuming cover

The star food writer asks, are our appetites are really our own?

'A brilliant and engrossing investigation and a sharp riposte to culinary romanticism' FUCHSIA DUNLOP 'A fascinating, sometimes shocking, eye-opener that is also brilliantly funny' CLAUDIA RODEN 'An essential read for everyone interested in how we eat now' REBECCA MAY JOHNSON 'Witty and profound, informative and original. I loved this book' BEE WILSON The iconic New Yorker and Vittles food writer asks: Why do we eat the way we eat now? Being into food - following and making it, queuing for it and discussing it - is no longer a subculture. It's become mass culture. The food landscape is more expansive and dizzying by the day. Recipes, once passed from hand to hand, now flood newspaper supplements and social media. Our tastes are engineered in food factories, hacked by supermarkets and influenced by Instagram reels. Ruby Tandoh's startlingly original analysis traces this extraordinary transformation over the past seventy-five years, making sense of this electrifying new era by examining the social, economic, and technological forces shaping the foods we hunger for today. Exploring the evolution of the cookbook and light-speed growth of bubble tea, the advent of TikTok critics and absurdities of the perfect dinner party, Tandoh's laser-sharp investigation leaves her questioning: how much are our tastes, in fact, our own? Discover All Consuming Bubble Tea | Critics | Recipes | Martha Stewart | Mob | Fast food | Hype queues | Nara Smith | Tiktok | Viennetta | Weekend supplements | Wife Guys | Cookbooks | Lobster | Influencers | Wellness elixirs | Entertaining | Keith Lee | Wimpy with Ruby Tandoh this autumn.

Ruby Tandoh's sharp, insightful investigation into our evolving mass food cultures - the influences and drivers, weird excesses and absurdities - is a fascinating, sometimes shocking, eye-opener that is also brilliantly funny -- Claudia Roden, author of THE BOOK OF JEWISH FOOD
A major new history of contemporary food culture that, in particular, lifts the lid on how the internet has shaped our appetites and home cooking. Written with a deft and humorous touch that belies the depth of its research, this is an essential read for everyone interested in how we eat now. -- Rebecca May Johnson, author of SMALL FIRES
I loved this book. Witty and profound, informative and original, no one could write with more insight than Ruby on the question of our appetites, and what it is that we are really searching for when we google what to make for dinner -- Bee Wilson, author of CONSIDER THE FORK
A brilliant and engrossing investigation of what really shapes our desires when it comes to food, and a sharp riposte to culinary romanticism -- Fuchsia Dunlop, author of INVITATION TO A BANQUET
Fascinating, funny and devastatingly honest, a must-read on modern food culture in all its technicolour cheese-drenched glory -- Felicity Cloake, author of COMPLETELY PERFECT
Sharp, insightful, and wildly refreshing, All Consuming rewires how you think about food culture and changes the way you crave and consume food today. -- Angela Hui, author of TAKEAWAY
Thoughtful, provocative and often hilarious, full of tasty little nuggets. Brilliant. -- New Palmer, author of A CHEESEMONGER'S HISTORY OF THE BRITISH ISLES
Brilliant. It's everything I want in a book about food culture. From a witty yet rigorous analysis of social media's impact on home cooks, through to restaurant criticism, food trends, the cookbook industry and more, this book is for anyone who loves food, and wants the curtain lifted on why we love the things we do -- Rukmini Iyer, author of THE ROASTING TIN
An absolutely brilliant analysis of modern eating that delves into some of the most outrageous, controversial and funny aspects of today's food world and takes us on a mind-blowing journey through recent-ish history to explain how we got here. I loved it -- Melissa Thompson, author of MOTHERLAND
The smartest, most thoughtful, most interesting book on food I've read in an age. It's sure to become an instant classic -- Olivia Potts, author of BUTTER
A bold, wry, exacting, and rip-roaring ride through our modern food culture..Tandoh is a marvellous and mischievous writer and thinker -- Chitra Ramaswamy
Completely dazzling in its scope, rigour, wit and savage, enlivening intellect. As a tour guide, Tandoh is brutally unsparing but infectiously passionate; forensically obsessive but self-aware -- Jimi Famurewa, author of SETTLERS and PICKY
Her inventive angles of enquiry, her curiosity and comic genius for showing the absurd, cynical and tender ways our food culture has evolved are gripping -- Amy Key, author of ARRANGEMENTS IN BLUE
Effervescent, sharp and full of heart, this is essential reading for anyone curious about what fuels today's food culture. I devoured it -- Mallika Basu, author of MASALA
A completely new perspective on food culture in contemporary life -- Lucy Dearlove, creator of LECKER podcast
Intimate and universal at once; carefully researched and reported but full of wit and opinion; of-the-moment and timeless -- Tom Lamont, author of GOING HOME
Ruby Tandoh takes us on a journey into the new global pantry that is as gripping, surprising and expansive as if she had opened the door to Narnia -- Dan Hancox, author of INNER CITY PRESSURE
A smorgasbord of thought-provoking commentary. Everyone from the most ardent foodie to the cultured gourmand will find morsels here to savour -- Mary-Anne Boermans, author of DEJA FOOD
A real treat: somebody thoughtful and sharp taking a subject that everyone has to think about but rarely does so deeply -- Imogen West-Knights, author of DEEP DOWN
A tour de force. Ruby's extensive research and wonderful prose reveal everything you never knew about the evolution of current global food culture, in all its (often bonkers) forms -- Aggie MacKenzie, broadcaster and former head of Good Housekeeping Institute
Extraordinary. Ruby Tandoh is a genius and All Consuming is everything -- Bryan Washington, author of MEMORIAL
Praise for Eat Up -- - * - *
I read it greedily -- Nigella Lawson
Endlessly inspirational -- Nigel Slater
Really, really, really good -- Dolly Alderton
Brilliant. Buy it. You won't regret it -- Meera Sodha
A wonderful read, whatever you eat -- Reni Eddo-Lodge

ISBN: 9781800810044-SB

Dimensions: 216mm x 135mm x 30mm

Weight: 460g

304 pages

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