Muskism
A Guide for the Perplexed
Ben Tarnoff author Quinn Slobodian author
Format:Paperback
Publisher:Penguin Books Ltd
Publishing:23rd Mar '27
£12.99
This title is due to be published on 23rd March, and will be despatched as soon as possible.
This paperback is available in another edition too:
- Hardback£25.00(9780241805114)

This non-fiction paperback, "Muskism" from Ben Tarnoff & Quinn Slobodian, is due to be published 23rd March 2027 by Penguin Books Ltd.
A searing analysis of Elon Musk… Impressive and unrelenting, this grapples with a destructive ideology that seems poised to consume everything * Publisher's Weekly (Starred Review) *
A searching look into Elon Musk’s quest to rule the universe... Muskism is a doctrine of wealth for the few and political and economic domination: SpaceX in space, X and Grok online, Starlink on every phone… Dystopian isn’t a strong enough word for the technocratic future the authors prophesy in this bleak but urgent book * Kirkus *
Slobodian is an academic historian and public intellectual. I look to him for accessible but probing takes on Cold War neoliberals, the failings of globalism, and–you guessed it, a certain world-cratering slimeball in Silicon Valley. Ben Tarnoff is a leading tech writer, known for his clarion call to deprivatize the internet. So these two feel like the perfect guides to help a layman understand the Musk phenomenon * Literary Hub, “Lit Hub’s Most Anticipated Books of 2026” *
Muskism cuts straight to the core of the man and the moment -- Cory Doctorow, author of Enshittification
Impeccably researched and splendidly written, Muskism introduces us to a world full of promise and fear -- Branko Milanovic, author of The Great Global Transformation
A whirlwind tour through the plans and inspirations of the world's most self-important man -- Malcolm Harris, author of Palo Alto
This book is brilliant in all the ways Elon Musk is not: unflinchingly honest, actually humorous, and deeply humane. Unlike their subject, these authors punch up, not down, and they do so with erudition and precision. A wholly original and insightful analysis that deserves to be read by the billions of people impacted by Musk’s pathological quest for power and wealth -- Astra Taylor, author of The Age of Insecurity
The bad news is that Elon Musk is the most powerful and influential man alive—the world-soul astride a Cybertruck. The good news is that Ben Tarnoff and Quinn Slobodian have written this sharp, stimulating guide not just to the man and his ideology but to the paradigm and ‘operating system’ he represents. Forget the hagiographies and conspiracy theories, this is the only book you need to understand Musk and the world he's seeking to usher in -- Max Read, editor of Read Max
Provocative, always challenging, sometimes staggering - an extraordinary portrait of our age -- Rory Stewart
As Quinn Slobodian and Ben Tarnoff argue in this fascinating and chilling book, [Musk] is selling "technosecurity" - safety through energy sulf-sufficiency, surveillance, robotics and AI - to a frightened world. His business model is to bind so tightly with the state that he makes himself indispensable... As Slobodian and Tarnoff point out, "Trying to unplug from Musk, you realise that he owns the socket -- Emma Duncan * The Times *
ISBN: 9781837312351
Dimensions: 198mm x 129mm x 12mm
Weight: 133g
256 pages