Why Do You Dance When You Walk?

* Focused national media campaign to accompany launch. * Online marketing campaign to build buzz. Marketing and Sales Plans - Cover reveal across Instagram, blogs and TikTok including introductory video release to email community from author and translator pushing for pre-orders - Re-targeting ads to persons who purchase Men Don't cry in 2021 to let them know about new title and push for a pre-order - Website banner hero-ing with offer of signed copy by author and translator for all re-orders, done via bookplates for ease Marketing - Seed early proofs to key voices for blurbbing - this includes press which will be handled by PR. Aim for Publishers Spotlight, LitHub, Kirkus etc - Partner with Arab Lit quarterly for launch event - panel style on translating from the French to English with focus on Arab/African texts - Go direct to bookshops with a mix of gifting and netgalley offers to encourage stocking and feature in the social, email and in-store messaging - Push for excerpt buy in from key publications: Granta, Lagos Review of Books, Doek Lit, Brittle Paper etc. Video - Conversation between translators filmed and released especially for our Youtube channel, advertised as a premier and sold as a collective watch event - pushed through organic and paid.

A daughter's innocent question unlocks her father's buried memories of Djibouti, displacement and the trauma that shaped the way he moves through the world.

Papa, why do you dance when you walk?

When eight-year-old Bea asks her father this innocent question one morning in Paris, Aden finds himself searching for an answer that takes him back to his childhood in Djibouti.

His memories carry him from the crowded streets and shanty roofs of his neighbourhood to his silent, mysterious mother, the books that offered him refuge and the brutal attack that changed his life forever. Against the backdrop of a country on the cusp of independence, Aden recalls a childhood shaped by loneliness, hardship and the struggle to find his place in the world.

As he pieces together his past for his daughter, a deeply personal story emerges of the experiences that shaped him and the memories that continue to define his life.

Why Do You Dance When You Walk is a poignant and beautifully observed novel about family, identity, the lasting effects of trauma and the power of literature to offer hope and freedom.