The Pleasure is All Wine

Vikrant Batra’s journey into wine began 15 years ago with a single, life-changing glass of Gewürztraminer in Alsace—a sip so surprising it made him sit up and wonder, What on earth have I been drinking all this time?That moment sparked a love affair with vineyards, winemakers, and the stories behind the bottles.

In Veni, Vidi, Vino, Batra brings these stories of memorable wines to life, from a German winemaker with a flair for wild experiments to a serene Korean monk whose curiosity led to her first sip of Château d’Yquem. Each tale, infused with the Japanese philosophy of Ichigo Ichie—that every encounter is a once-in-a-lifetime event—is a reminder that wine has a remarkable way of creating unforgettable connections (and a few good laughs).

For Batra, wine is more than just a drink; it’s an opportunity to connect with others and savor the magic of a shared moment.With vivid descriptions and original illustrations of the people and places Batra encountered on his journey, Veni, Vidi, Vino invites you to pour a glass and join Batra in celebrating the extraordinary stories behind the bottle.