
The Pleasure is All Wine
Vikrant Batra - Hardback
£42.99
Vikrant Batra is a global marketing leader, entrepreneur, and storyteller with over 20 years of experience shaping brands and driving innovation. He is the co-founder of Maximon.AI, where he helps organizations integrate AI-powered solutions into marketing and communication workflows.
His passion for wine, shaped by extensive travels through renowned wine regions such as New Zealand, South Africa, France, Germany, Italy, Portugal, and Spain, inspired him to co-found Glorious Earth Wine Company, an emerging importer and distributor specializing in organic and biodynamic wines. He is also an investor in Ritual, a celebrated restaurant recognized for its innovative approach and unforgettable dining experiences.
Previously, Batra served as Global Chief Marketing Officer at HP Inc., where he led transformative strategies that elevated customer engagement and brand equity. Based in Los Gatos, California, he continues to explore ventures that merge creativity, technology, and connection.