Advances in Advertising Research (Vol. XII)

Communicating, Designing and Consuming Authenticity and Narrative

Martin KJ Waiguny editor Alexandra Vignolles editor

Format:Paperback

Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Published:12th Apr '24

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Advances in Advertising Research (Vol. XII) cover

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

ISBN: 9783658404314

Dimensions: unknown

Weight: unknown

366 pages

2023 ed.