The Dynamics of Advertising

Iain MacRury author Barry Richards author Jackie Botterill author

Format:Hardback

Publisher:Taylor & Francis Ltd

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The Dynamics of Advertising cover

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

"Scholarly in approach, the book focuses on such areas as the history of advertising, critiques of the industry, consumer identity and anxiety issues, and social values and behaviors....Written for an academic audience."

ISBN: 9789058230843

Dimensions: unknown

Weight: 453g

300 pages