The Dynamics of Advertising
Iain MacRury author Barry Richards author Jackie Botterill author
Format:Paperback
Publisher:Taylor & Francis Ltd
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£130.00(9789058230843)
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
"Scholarly in approach, the book focuses on such areas as the history of advertising, critiques of the industry, consumer identity and anxiety issues, and social values and behaviors....Written for an academic audience."
ISBN: 9789058230850
Dimensions: unknown
Weight: 550g
296 pages